Priva hires new account and systems specialist for Midwest region

Priva has hired Alfredo Biffi as account and systems specialist for the Midwest region on the North American team.

With more than 20 years of experience in controlled environment agriculture, Biffi brings a combination of technical expertise and practical insight to support greenhouse growers across the Midwest.

Originally from Lima, Peru, Biffi now lives in Broadview Heights, Ohio, with his wife and two children. He has worked in some of the most advanced greenhouses in North America, applying solutions to help growers improve production and sustainability.

“We’re excited to have Alfredo join Priva,” said Priva North America General Manager Mike Marino. “His experience and grower-focused approach will bring real value to our customers in the region.”

Outside of work, Biffi enjoys spending time outdoors with his family, attending his kids’ sports games and cooking. One of his favorite things to prepare is traditional Peruvian ceviche, which connects him to his roots.