Pure Flavor releases 'The Power of a Greenhouse' eMagazine

Pure Flavor, a Canadian greenhouse operation, has released the latest edition of its quarterly Live Deliciously eMagazine. The Power of a Greenhouse "explores how the brand's advanced greenhouse tech enables them to grow fruits & vegetables consistently year-round, regardless of weather conditions and location."

"We want to show consumers what’s behind the glass so they can see how we are growing forward with state-of-the-art technology and sustainable growing practices”, said Chris Veillon, chief marketing officer at Pure Flavor. 

Topics covered in the publication include:

• Pure Flavor's climate-friendly growing practices
• Meeting some of the growers and crop specialists working in Pure Flavor greenhouses
• Plant-based meal recipes from influencers

“We want to build trust and confidence in our brand by informing and empowering consumers to make smart choices when buying fresh produce,” Veillon said “We believe that when consumers know exactly how their food is grown and meet the passionate people working in our greenhouses, they can enjoy it more and benefit from its freshness and quality.”   

The Power of a Greenhouse is available here, where it can be downloaded for free.