Pure Flavor adds Joe Sbrocchi to executive team

Per a press release, Pure Flavor has added produce industry veteran Joe Sbrocchi to the company’s leadership team as Senior Vice President, Business Development & Strategy. Sbrocchi, the release states, “brings an impressive history of successes in a career that has criss-crossed between the vendor and the buying communities (Sobeys & Walmart), and most recently over the last 5+ years as the Executive Director & General Manager of the Ontario Greenhouse Vegetable Growers (OGVG).”

“We are very happy to add Joe to our leadership team. There is little that he has not seen throughout his stellar career in the produce industry.  Joe is credited with a string of successes wherever his careers have taken him. Mr. Sbrocchi’s hallmark attribute is that he has always helped build synergistic teams that elevate operational dynamic well beyond what any organizational chart could ever indicate,” said Jamie Moracci, Pure Flavor’s president. “Our growth and evolution are in need of just an individual such as Joe, we are thrilled that he is joining our team.

“Pure Flavor is absolutely poised for the future,” Sbrocchi said per the release. “With a strong leadership team focused on growth with recent moves, exhibit that they are only just beginning to scale quickly with strategic investments. I’m proud and humbled to join the Pure Flavor family, it is an opportunity of which I intend to add value and purpose.”