Chris Veillon, Matt Mastronardi added to Pure Flavor leadership team

LEAMINGTON, ONTARIO, CANADA – Building on consistent year over year growth, greenhouse grower & marketer Pure Flavor announced the addition of Chris Veillon as Chief Marketing Officer to the company’s executive leadership team.

“As we continue to grow our retail and foodservice business, we needed to strategically evolve our marketing direction to support our premium line of greenhouse vegetables. In adding Chris to our executive team, we have added a seasoned strategic marketer who not only understands the industry but has been successful in building consumer facing brands over the last 20 years," said present Jamie Moracci. 

Under the Pure Flavor brand, the company grows & markets an extensive variety of greenhouse tomato, bell pepper, cucumber, eggplant, and living lettuce that is grown in Canada, USA, and Mexico. Founded in 2003, Pure Flavor has experienced significant growth year over year with its expanding product offering.

“This is a fantastic career opportunity, I am very excited to join the leadership team at Pure Flavor®. The company culture and growth opportunity is unique which made it even more of a reason to join the Pure Flavor team," said Veillon. “The product base is vast and expanding year after year to meet retail demand, I’m very excited to work with the team to strengthen the Pure Flavor brand position."

With the addition of Veillon as Chief Marketing Officer, the company also promoted Matt Mastronardi to Executive Vice President. Mastronardi is one of the founding partners of Pure Flavor and is part of the sales team.

“These are exciting times for our company. The strategic partnerships we have built with our growers, retail, and foodservice partners, is allowing us to continually extend our reach across North America”, said Matt Mastronardi. Mastronardi, Jamie Moracci, and Jeff Moracci, Pure Flavor’s CFO founded Pure Flavor in 2003. With its corporate headquarters in Leamington the company now operates in three countries with multiple distribution center locations providing year-round production.

To learn more about Pure Flavor, please visit Pure-Flavor.com