Pure Flavor announces acquisition of MightyVine

Pure Flavor, the Ontario-based greenhouse operations, has announced that it has acquired MightyVine, a leading indoor tomato grower based in Rochelle, Illinois.

“We continue to see significant growth and demand for the Pure Flavor brand across North America which has prompted us to strategically invest in specific regions. The opportunity to add MightyVine to our family of growers will allow us to further extend our reach into the Midwest and beyond”, said Jamie Moracci, President & Partner, in the announcement.

Rochelle is located west of Chicago. The facility there is a lit 30-acre facility that provides year-round supply of tomatoes to Chicago and the surrounding area. '

The acquisition price and financial terms of the deal were not disclosed.

“Expanding our capacity with lit crop production enables us to service the Midwest with USA Grown Tomatoes, this further compliments our Southeast programs from our Peach County, Georgia facility,” Moracci said.

Pure Flavor's facility in Georgia opened in late 2018. Pure Flavor growers tomatoes-on-the-vine at the facility for retail & food service partners in Georgia, Florida, North & South Carolina, Louisiana, Tennessee and Alabama.

“The acquisition of MightyVine further demonstrates our company leadership’s ability to recognize & analyze strategic acquisition opportunities which continues to breathe enthusiasm into greater expansion possibilities”, said Jeff Moracci, Chief Financial Officer & Partner.

FOR MORE: With two melons on the market, Pure Flavor has brought something new to its product line. Here's why they did it.

The MightVine acquisition is continues on a busy stretch for Pure Flavor. Previously, they acquired DeTemporada Farms in Dec. 2022 and then Cervini Farms C5 in Feb. 2023. The company also added a distribution center in McAllen, Texas.

“As we welcome MightyVine to the Pure Flavor family, we look forward to growing existing business relationships that have flourished over the past several years in the Midwest under the MightyVine brand. We will continue to bring flavorful greenhouse grown tomatoes, and much more, to those loyal business partners in the years to come”, said Matt Mastronardi, Executive Vice-President & Partner.

“Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies. We are excited to add MightyVine to our Pure Flavor family," Jamie Moracci said.