Pure Flavor introduces new greenhouse-grown melon, new tomato

Per a press release, Ontario-based PureFlavor has launched two new products: Tiki Tomatoes ("a vibrant, cosmic-colored, tropically sweet & juicy cherry tomato) and the Oronai Sweet Charentais Melons ("a personal-sized French inspired delight"). Both products were launched at the 2023 IFPA Global Produce & Floral Show.

“Consumers want innovative products to WOW them; size, color, consistency of availability, and most importantly, flavor – are all core traits of a greenhouse grown specialty snacking tomato. But with our new Tiki Tomatoes, we really have something special that is all of the above and more," said Matt Mastronardi, PureFlavor's executive vice president. “We continue to strategically invest in R&D to bring items to market that create niche and incremental opportunities to help our retail and food service partners grow their business. The flavor profile of the Tiki Tomato checks all the boxes of what a  snacking tomato is all about; sweet, bite-sized, versatile, and full of flavor!”.

The Tiki Tomatoes recently received the Superior Taste Award Certification from the International Taste Institute in Brussels, Belgium. The company says the tomato has "crisp, crunchy skin that contrasts well with its soft flesh" with a "taste is sweet and fruity, with some acidity that helps to balance out the sugars; the taste
persists for a long time on the palate." Its suggested to pair well with white wines, as well as a variety of cheeses.