Photo courtesy of PureFlavor
After years of research and development, PureFlavor will be unveiling its new RedRoyals Cherry Tomatoes on the Vine at the PMA Fresh Summit in Anaheim, California, per a press release. Fresh Summit takes place Oct. 18-19 in Anaheim.
“We are excited to be bringing a new variety to market that we believe will be a game changer”, said PureFlavor president Jamie Moracci, per the press release. After researching consumer trends, trialing dozens of varieties and conducting community sensory testing, the team selected a fantastic variety with a unique burst of sweet and unmistakable flavor.
RedRoyals Cherry Tomatoes on the Vine are "flavor rich with a vibrant sweet crunch, these royal wonders are the perfect accent to any eating occasion," the release states.
In addition to RedRoyals, the following items will be on display at Fresh Summit:
- Mini Munchies Tomato Snack Packs
- Organic Sangria Medley Tomatoes
- The Craft House Collection
- Stingrays Hot Peppers
- ‘3’ Sweet Snacking Tomatoes
- SNACK+
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