Red Sun Farms hires Paul Mastronardi as new business development manager

Red Sun Farms has hired Paul Mastronardi as its business development manager.

With a background in the greenhouse industry, Mastronardi brings experience in sales, strategic growth and customer relationship management.

Mastronardi is a third-generation grower and distributor in the North American market and a graduate of Wayne State University. With experience in greenhouse operations, supply chain management and market development, Mastronardi has worked closely with retailers and foodservice partners to drive category growth and innovation. His expertise will be instrumental in expanding Red Sun Farms’ presence and strengthening partnerships across North America, the company said.

"We are excited to welcome Paul J to the Red Sun Farms family," said Red Sun Farms CEO Carlos Visconti. "His deep understanding of the greenhouse industry, combined with a strong customer-focused approach, aligns perfectly with our mission to provide high-quality, high-flavor produce year-round."

Mastronardi will focus on strengthening relationships with existing customers, identifying new business opportunities and ensuring Red Sun Farms continues to adapt to evolving market demands.

"I’m thrilled to be joining Red Sun Farms and working with a team that shares my passion for fresh, high-quality produce," Mastronardi said. "I look forward to building meaningful relationships and driving new opportunities that support the company’s long-term growth."

Red Sun Farms owns greenhouses in Canada, Mexico and the U.S.