A nineteen-year veteran of Rough Brothers Inc. (RBI), Shane Nitschke has been appointed sales manager of the Southeastern region that encompasses Florida, Georgia, North and South Carolina, Virginia, Tennessee, Alabama, Mississippi and Louisiana. Beginning in the commercial design department, Nitschke has held a number of roles. Nitschke has designed many of the customized retail and production projects for RBI. For the past three years, he has been the Midwest Regional Sales Manager.
“Because of my years in the design group I have a unique insight into the solutions for the challenges that growers face every day,” Nitschke says. “I ask a lot of questions in order to be an extra set of eyes for the growers I work with.”
Nitschke can be reached at 513-560-6383 and nitschke@roughbros.com
Latest from Produce Grower
- The Growth Industry Episode 10: State of the Horticulture Industry
- Bimi Baby Broccoli partners with Cal-Organic Farms
- Millennium Pacific Greenhouses launches California Grown Cucumber Program
- Scientists develop vitamin A-enriched tomato to fight global deficiency
- UTIA and UT Knoxville research teams will develop automated compost monitoring system
- [WATCH] Advances in growing media for CEA production
- [WATCH] Taking root: The green industry’s guide to successful internships
- Award winners announced for 2026 PHS Philadelphia Flower Show
