Selling kids on vegetables

The same marketing techniques used to convince children to eat junk food are highly effective in promoting fruits and vegetables, a new study has found.

Researchers assigned 10 elementary schools to one of four groups. In the first, they posted vinyl banners around the salad bar depicting cartoon vegetable characters with “super powers.” In the second, they showed television cartoons of the characters. The third got both cartoons and banners, and a control group got no intervention. The study, in Pediatrics, went on for six weeks in 2013.

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