SunSelect, Divemex and Oppenheimer Group introduce 'Outrageously Fresh'

“Being ‘outrageous’ removes boundaries and gives us license to play — to be bold and take risks in the name of freshness,” said Mike Reed, executive vice president and chief business development officer for SunSelect Produce, Delta, BC and Tehachapi, Calif. “It’s about generating solutions in the greenhouse, throughout the supply chain, and especially for the consumer — that constantly refresh the way we go to market.”

 

Outrageously Fresh products include organic and conventional red, yellow, and orange sweet bell peppers and mini peppers, long English and mini cucumbers. As well, conventional tomatoes-on-the-vine, cocktail and new snacking tomatoes including grape, cherry and a gourmet medley mix will be packed into the Outrageously Fresh brand.

 

All items will appear in bold new packaging, including top-sealed clamshells and new  “jar” bags — a poly-bag resembling a glass mason jar that contains mini cucumbers, mini peppers, grape tomatoes or tomato medley.

 

“The jar bag presents these colorful snacks in a unique and imaginative way,” Reed said. “We’ve replicated the idea of a cookie or snack jar that might sit on the kitchen counter. The design encourages families to reach for a healthier snack, especially if the treat they discover inside the jar tastes great and is fun to eat. The bags are unique and colorful to stand out on the shelf compared with conventional clamshells or handle bags that have been around for years. ”