Terrault family rebrands its operation as Gen V

"We are Generation V, bringing you new ways to eat fresh," said brand manager Valérie Terrault. "Our products are alive and thriving. So are our values. Responsible production is at the heart of our promise, honouring sustainability for our planet and respect for our community. We are the vision of a new generation, serving up vitality in every crunchy vegetable and vibrant green."

"The human aspect is extremely important to us in this process," said general manager Simon Terrault. "We bring people closer to what they eat by growing fresh, tasty and healthy local vegetables, but more than anything we want to grow these products in a way that respects people, communities and the environment."