Village Farms International Inc., headquartered in Vancouver, Canada, announced that their Village Farms Greenhouse Grown brand of tomatoes, peppers and cucumbers are ramping up for a strong season. The company’s Canadian-grown national pepper program will commence shipping at the beginning of April to all retail partners across the U.S. and Canada.
Village Farms produces and distributes fresh produce 365 days a year to national grocers in the U.S. and Canada from more than nine million square feet of Controlled Environment Agriculture (CEA) greenhouses in British Columbia and Texas, as well as from its partner greenhouses in British Columbia, Ontario and Mexico.
Lyra Vance, director of strategic business and sales development for Village Farms says, “We have a wide range of pack styles to suit our retail partner pepper category demographic. Not to mention, our growers are seasoned pepper farmers with a solid track record of growing premium quality peppers.”
Village Farms’ brand of sweet bell peppers, ‘Sweet Bells’ are available in a full offering of red, yellow, and orange packaged sizes including three, four and six count bags.
According to Nielsen data provided by United Fresh produce association, bell peppers were the sixth most popular purchased vegetable item in U.S. produce departments in 2019 with $391 million dollars in sales and were up over 7% from the previous year in total volume. Village Farms offers their Sweet Bells in addition to the wide range of packaged size options also as PLU bulk 11lb boxes.
Bret Wiley, senior vice president and sales operations with Village Farms says the company expects to exceed expectations this year. “Our Canadian grower partner has been farming peppers for years and also does a great job with Beefsteak tomatoes.”
Village Farms offers their ‘Juicy Beefsteak’ tomatoes in all standard bulk PLU sizes as well as packaged, two, four and six count clamshells and 5lb boxes.
To learn more about Village Farms, click here.
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