Walmart is betting on locally grown produce

Walmart may soon find out whether it’s easy - or profitable - being green.

The country’s biggest retailer is ramping up its environmental goals, noting that the plan is part of a “new era of trust and transparency.” The vow, which will be delivered by chief executive Doug McMillon at the environmentally focused Net Impact Conference in Philadelphia, includes doubling sales of locally grown produce and supporting the “human dignity of workers in the retail supply chain.”

The green-focused goals come amid a changing consumer landscape, with the millennial generation now outranking baby boomers in numbers and projected to move into their prime spending years. Millennials are also considered more likely to pony up for environmentally sustainable products, while members of Generation Z - the demographic that’s younger than 20 - are willing to pay more to shop at companies that are committed to helping social and environmental causes, Nielsen found in a 2015 survey.

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