The new Whole Foods Market in Williamsburg, Brooklyn has rows and rows of beautiful, picture perfect fruits and veggies. And then, there's the ugly produce.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
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"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
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