Wholesum launches new ‘Lil’Ones’ snacking tomatoes

Organic grower Wholesum has announced the launch of its new snacking tomato, Lil’Ones.

Smaller than the average snacking tomato, these pearl-sized tomatoes are packaged in 4-ounce, easy-peel, top seal packs of mixed red and yellow colors.

The tomatoes were developed for "the perfect grab-and-go snack, ideal for healthy, on-the-move lifestyles," the company said.

"The launch of Lil'Ones is a groundbreaking moment for us and the organic produce industry," said chief commercial officer Ricardo Crisantes. "We’ve taken the joy of organic tomatoes and made it even more exciting by offering something smaller, sweeter and more convenient. They are truly unique in the marketplace, small and candy-like to surprise and delight with every bite. Our customers will love their flavor and versatility, and we’re excited to bring this first-to-market product to organic shoppers."

Lil’Ones will be available year-round, with initial shipments already underway. Wholesum is preparing to scale production, with expanded volumes planned for late fall 2025.

"We are proud to bring the first organic pearl tomato to market," said sales manager Kristina Federico-Luna. "The response so far has been overwhelmingly positive, and we’re excited to continue pushing the boundaries of organic produce, offering organic consumers more options that also deliver on a great sensory experience."

This July, Wholesum will showcase Lil’Ones at the Organic Produce Summit in Monterey, California.

The launch is part of a broader campaign celebrating “the lil’ things” — a reminder to savor life’s small, joyful moments, the company said.