Windset Farms debuts new brand look, sustainable packaging strategy

Windset Farms has debuted a brand refresh, as well as a new sustainable packaging strategy.

"The new packaging design gives the brand a touch of maturity, symbolic of the companies growth, while staying true to its original art and music theme," says John Newell, Windset's chief operating officer.

According to a company release, the refresh "puts the focus back on the produce." There is also an addition of a ladybug that "pays homage to Windset’s sustainable, CEA growing practices." There are also prominent Equitable Food Initiative (EFI) and Fair-Trade logos that the company says fosters customer trust and
"[reinforces] the Windset Farms commitment to social sustainability, food safety and pest management."

FOR MORE: How Windset Farms stays ahead of the curve

With packaging, the company is transitioning to monolayer LDPE bags, which result in 20% less plastic used vs. the previous pack style.

“We are excited to introduce our brand refresh and innovative packaging approach,” said director of sales Ryan Cherry. “With a focus on simplicity, elegance, and sustainability, we look forward to continue expanding the Windset brand.”

The company also put out a video detailing these changes: